Where Are American Fenders Made?

American Fender guitars are still proudly made in the USA, specifically in Corona, California, where the company's commitment to quality and innovation remains unwavering. For those who think Fender abandoned its American roots, think again. While it's true that Mexico production exists, American Fenders are built to last with premium materials and meticulous craftsmanship, boasting top-tier appointments and cutting-edge features. The difference is palpable, and the proof is in the playability. Want to know what sets these guitars apart and why they're worth the investment? The story of American Fenders has only just begun to unfold.

We are supported by our audience. When you purchase through links on our site, we may earn an affiliate commission, at no extra cost for you. Learn more. 

Fender's Early American Roots

Born in the midst of the Great Depression, Leo Fender's humble beginnings in Anaheim, California, set the stage for a transformation in the music industry that would shake the very foundations of rock 'n' roll. His early innovations, born out of necessity and a passion for music, laid the groundwork for a transformation. Fender's Foundry roots, where he worked as an accountant, may seem unrelated to music, but it was here that he developed the business acumen necessary to turn his ideas into reality. With a keen eye for detail and a relentless drive, Fender's early American roots paved the way for the creation of iconic instruments that would change the face of music forever.

The Birth of Mexico Production

As Fender's American-made instruments continued to electrify the music scene, it became apparent that keeping up with demand would require a strategic expansion – one that would lead the company south of the border, where the birth of Mexico production would soon take center stage. And so, Fender took advantage of the NAFTA Impact, which allowed for tariff-free trade between the US, Canada, and Mexico. This led to the implementation of the Maquiladora System, a scheme that enabled US companies to assemble goods in Mexico using imported materials, while avoiding hefty duties. With this setup, Fender was able to increase production without breaking the bank, making it possible to meet the growing demand for their iconic instruments. It was a shrewd business move that would change the face of Fender's production forever.

Ensenada: Fender's Mexican Hub

Fender's strategic expansion south of the border culminated in the establishment of Ensenada, a coastal city in Baja California, Mexico, as the hub of its Mexican operations. This move allowed Fender to tap into the rich Mexican craftsmanship, which is renowned for its attention to detail and dedication to quality. The Ensenada facility has become the epicenter of Fender's Mexican production, where skilled artisans work tirelessly to craft guitars that meet the company's exacting standards. With the Fender expansion into Mexico, the brand has been able to offer a wider range of products at varying price points, making high-quality instruments more accessible to musicians worldwide. Let's give it up for Ensenada – the unsung hero of Fender's Mexican operations.

American Ultra and Elite Series

The American Ultra and Elite Series represent the pinnacle of Fender's made-in-the-USA lineup, boasting top-tier appointments and cutting-edge features that justify their premium price tags. These guitars are not for the faint of heart or wallet, but for those who demand the best, they deliver. Here are a few key features that set these series apart:

• Hand-wound pickups crafted by Fender's esteemed Custom Shop
• Neck Thru body construction for unparalleled sustain and playability
• Advanced electronics and coil-splitting capabilities for tonal versatility
• Stunning high-gloss finishes that showcase the beauty of the instrument

What Makes an American Fender

Somewhere between the hum of the factory floor and the sweat of the craftsman's brow, an American Fender takes shape, embodying the perfect blend of innovation, tradition, and attention to detail that has come to define the legendary brand. So, what sets these instruments apart? For starters, it's the tonal differences that arise from using premium materials and meticulous craftsmanship. We're talking top-tier electronics, woods, and hardware that come together to produce a truly unique voice. And then there's the craftsmanship standards – we're not talking about some mass-produced, cookie-cutter instruments here. No, American Fenders are built by skilled artisans who pour their hearts and souls into every instrument that leaves the factory. The result? An instrument that's not just a tool, but a work of art.